Gitex 2014

Star Micronics Extends Versatility and Functionality of Powerful New ‘All-In-One’ AsuraCPRNT at Gitex Technology Week 2014

Retailers have to embrace the latest industry buzz words ‘bricks and clicks’ in order to survive. And, they have to provide an elegant and low cost in-store solution to achieve just this. Recognising that, Star has created its own web browser for its 38cm high ‘All-in-One’ interactive communication platform, the AsuraCPRNT™ . The Star AsuraBrowser enables easy web page development for developers / end users and provides a powerful in-store solution that brings together all channels for loyalty, couponing, queue management, etc.

The success of the AsuraCPRNT to date is reflected in the range of environments and applications in which it is being deployed, from queue management in retail and government environments to supermarkets. Much more than a standard kiosk, this innovative solution offers a unique way to engage customers, extend on-site promotions, simplify and personalise the purchase experience and ultimately maximise sales offering a wealth of applications from queue management solutions to in-store browsing and endless aisle reservation systems, loyalty and coupon redemption and ticket validation. In fact, the range of applications is limitless offering developers a unique hardware platform to build custom apps and create a complete value-added solution.

Apps have been developed all over the world for the AsuraCPRNT including loyalty apps from Synqera in Russia using ‘Big Data’ analysis, queue management systems by Lonsto that is being used in retail across the UK, QMinder in Estonia and Bizerba in the US and Canada as well as secure mobile payment apps by companies such as Ensygnia, just to name a few.

To enable on screen promotions, the AsuraCPRNT can control digital signage solutions to run product-related videos and promotions on a series of Ethernet enabled plasmas, while at the same time providing an intelligent communication tool to enhance the customer in-store experience and even provide the customer with coupons that are linked to the video on display. Optimised to support the connection of external USB peripherals from biometric scanners to 3G/4G dongles, the AsuraCPRNT has been developed specifically for low cost integration on Linux or Android operating platforms with effective and professionally supported SDKs for both available. Windows based developers can take advantage of the AsuraCPRNT’s Thin Client capability.

At its heart is the powerful processor that manages the touch screen and 80mm intelligent receipt, ticket and coupon printer housed within. Featuring an internal speaker and with the scalability of external audio in and out ports, the AsuraCPRNT is available with optional integrated MSR, Barcode or combined MSR/barcode readers. NFC options can also be accommodated as connectivity with the mobile world is considered key given the need to drive applications and web content to other digital devices such as store kiosks, merchant tablets and customers’ smart phones as BYOD campaigns become more popular.

As Simon Martin, Director & General Manager, Star Micronics EMEA, states, “Star prides itself on its position as a manufacturer of pioneering retail and kiosk printing solutions and the new AsuraCPRNT™ demonstrates Star’s expertise in this field. The versatility of this interactive platform and the wealth of applications possible will ensure its presence in an ever broader range and variety of environments.”